Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. B. ingredient-sponsored cooperative advertising C. To increase consumption of an established brand C. dyadic 75. D. In-pack coupons for any variety of Breton crackers. B. Price-off deals Anne's friend is a designer who specializes in creating exclusive pieces of hand-made bags. To generate enthusiasm about a good or service, sales promotion: A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. C. a trade allowance C. The increased emphasis on long term strategy and performance by most companies 4. Bonus packs a. A. Coupons b. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: A. direct mail B. radio C. broadcast television. Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands. Sales promotions are now considered an essential part of an organization's branding strategies. D. Trade promotions, 29. Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. A. cooperative advertising _____ is a common sampling technique for small, lightweight products that are non-perishable. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? A. C. integrated dyadic communications C. Companies want promotions that require consumer involvement with their brands. 15% One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. Accounting involves mainly clerical activities and thus requires very little analysis. Funday Park sells tickets at $70 per person as a one-day entrance fee. D. aggregated, 107. Creator and business leader of Reuters . Attitudes toward a brand result from a combination of _____ attitude-formation processes. B. __________ refers to such tactics as paying people to say good things about a product on the Internet or setting up multilevel selling schemes that reward people for directing their friends to a company's website. An SUV that is designed specifically for travel in hilly areas This is an example of: 1. D. cross-sell, 61. C. On-package samples can be distributed by attaching them to products not made by the distributing company. D. $0.75, 54. A. Interactive promotion, B. This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. $1.50 C. slotting D. same purchase, 60. 1. B. brand publicity. To obtain trial of a new brand As a marketing consultant, I help consumer brands grow. C. can be done more easily through trade-oriented promotions than through consumer-oriented promotions C. trade promotions; media advertising Sales promotion aimed at consumers is called ' consumer sales promotion '. I am a strategic, customer experience and customer success obsessed consultant with a solid track record of working with global brands across Automotive/Manuf., Financial Services, Telecom, B2B, B2C consumer Goods, Professional services, NGO and Hi-Tech in Australia, Europe, APAC and North America.<br><br>Deep understanding of CRM and Digital solutions spanning across Marketing, Sales, Service . Promotions can benefit companies in many ways, such as by increasing demand for products, bringing back old customers and attracting new buyers. A. Price-off deals 1. Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media? Most retailers want to be involved with rebate programs. B. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: D. The contest or sweepstakes often fails to contribute to the brand franchise. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? Special pricing of 2 packages for $5 instead of the $2.89 regular price The consumer may experience negative reinforcement when comparing competitive prices. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. 1. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? D. rebate. Companies can implement global marketing by developing a product and promotional strategy that: A. is tailored to each individual market. In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. I am helping businesses leverage technology to achieve their goals faster. a. Observability The "free gift with purchase" promotion is simple: a customer spends a requisite amount and gets a gift as a thank-you. Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. Which of the following is facilitated by great packaging? B. Rebates and high value checkout coupons a. competitors begin to notice emerging categories D. Rebates and refunds, 18. Jake and Janelle loved to prepare gourmet meals for friends and family. 'Providing finance at 0%' which of the following adopts this method. All the following are advantages associated with the use of trade allowances EXCEPT: Which of the following is NOT a downside to running a promotion in a specific geographic region? D. integrated marketing communication. B. media advertising; sales promotions 5. This is an example of a(n) _____ coupon. Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. B. the exposure time is short. 2. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Markers recognize the need to learn as much as possible about customers and do everything possible to satisfy them. 74. 1. Creating a package of features that can relate to consumers' day-to-day lifestyle and activities B. decline $55,000 Personal selling and advertising are the two best known forms of promotion. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. a. One reason for consumers' increased sensitivity to sales promo- tions is: D. that they save money. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: b.It is an act of developing a list of qualified applicants for sales positions. D. promotional allowances, 86. B. trade promotions "Free gift with purchase" promotion. It includes the farm products used in producing other products. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? public relations. I work for World Beers Ltd as a Sales Manager in the On Trade sector. B. C. about 90 percent luck and 10 percent skill. B. is accomplished through short-term price-oriented promotions C. spiffs Sep 2013 - Jun 20173 years 10 months. This is Yaseen Akbar a Marketing enthusiast who's working better to understand how neural activity motivates and shapes human behaviour , that will allow me to develop and promote technologies that benefit human interface and assist people to make a right purchase decision towards sustainability. Traditional direct marketing activities include mail, catalogs, and telemarketing. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? Rebates can encourage brand switching or repeat purchase behaviour. _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. Bonus packs: D. bounce back coupon, 81. MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: With a dedicated team, I substantially increased both sales and sales channels working in close partnership with retailers and distributors across the world. D. Loyalty programs, 58. Sampling through the mail Creating a package of features that does not imitate the process taken up by its competitors She posted pictures of events, and close-ups of the food they served. C. instant C. trade advertising. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: Sales promotion activity should under-go pretest before implementation. B. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? Where are the highest concentrations of population in India? Which of the following statements about marketing is the most accurate? Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: A. retail advertising. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. If products are of poor quality or overpriced, the consumer backlash hits the core brand rather than the producer of the licensed product. Sales promotion. 1. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. c. Adaptability Sales promotion is an ineffective tool for building brand equity. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. An important difference between accounting and other business functions, such as marketing and management, is that: a. When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. This payment is known as: D. decline stage, 114. direct marketing _____ sites are platforms that allow users to share interests, activities, backgrounds, or real-life connections. 1. C. is ineffective in reaching the B2B market. A. Price-off deals d. The core brand receives less exposure than the producer of the licensed products. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. A. growth stage This is an example of: E. Manufacturers are introducing more private-label brands. D. Trade marketing, 17. A. offer consumers an extra amount of a product or service but at a higher than normal price. ADVERTISEMENTS: 3. d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? Premiums C. Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness. This is an example of a: Diverting 88. The increase of brand loyalty in many product categories A. it cannot be broken down into small sizes D. Most users of direct mail coupons are non-users, 56. a. product placement B. Under which of the following importance is given to consumer's satisfaction? D. institutional advertising. C. decline stage 1. Wall display Retailers are not justified in charging slotting allowances since most new products are successful. D. promotional allowances, 93. C. pull the distribution network together to minimize costs and maximize profits. The percentage discount that the face value of checkout coupons represents C. are more actively listening to customers and helping to solve their problems. A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. A painkiller medication strip 1. Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best . A. According to the Reaching Beyond Our Borders box titled, Promotion in Rural India, marketing experts rely on talking road shows to get the message about products and services to potential customers. A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. c. A breakfast cereal box that is offered at a 15 percent discount B. consumers purchase more on the basis of price, value, and convenience than brand. Consumer product companies are launching fewer new products each year. B. strengthen the brand image. It is one of the factors that marketers use in accessing the value a product has on its customers. C. Premiums 87. B. a trade allowance. A. sweepstakes and contests D. event sponsorships, 30. Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. Using the decision tree of the earlier exercise, answer: Two salient aspects of job dissatisfaction are alienation a. 1. Focusing on the short term, sales promotions are designed to immediately: increase exposure and capture attention stimulate demand and encourage purchases drive sales of your products and services. Personal selling C. Public relations D. Internal marketing. A. bonus pack C. Large companies with popular brands are the most likely to have to pay slotting allowances. They pay retailer handling and processing costs of 10 per coupon redeemed. Which of the following is a similarity between public relations (PR) and personal selling? To encourage off-shelf displays in major grocery stores This is an example of: A. can really only be accomplished through advertising B. the face value of the coupon redeemed D. a coop allowance. A. coupon Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations. B. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. I enjoy generating new ideas and devising feasible solutions to broadly relevant . I love marketing and storytelling. Which of the following is a difference between sales promotion and personal selling? A. Personal selling c. Sales promotion d. Public relations e. Publicity b. One way to increase product consumption is by identifying new uses for the brand. Sales promotion activities account for the bulk of most firms' promotional budgets. 80. Incentive marketing Which of the following qualifies as consumer promotion? A. D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. Which of the following is a difference between pure goods and pure services? 1. Optimize revenue by accelerating sales and marketing using salesforce cloud capabilities. a: market segmentation b: sampling c: publicity d: sales promotion d: sales promotion Which of the following is a consumer sales promotion activity? A. D. has declined in importance because of time and cost limitations. Which of the following would be considered part of a . B. contest; sweepstakes _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. A. c. A set of books on cookery The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large Marketing Concept is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation B. A. push money A. Which of the following is a B2B sales promotion activity? Los Angeles, California, United States. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. A. is the exclusive responsibility of advertising Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. But promoting sales is more than just a matter of adjusting prices. D. to differentiate a brand through image enhancement. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. A. Contests B. 97. D. National accounts' reluctance to run different promotions in different regions, 37. A review of the personal selling process indicates that selling is: A, a matter of establishing relationships. b. A pack of baseball cards in a box of Cheerios cereal B. nonfranchise-building promotion b. B. C. Account-specific marketing This discount will be deducted straight from the bill. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. A. a. C. secondary advertising. A. production and distribution costs Which of the following statements is true of cobranding? C. permit a brand to obtain prominent place where high traffic occurs. C. determining a promotional budget. Which of the following products is an augmented product? Publicity 5. 27. Targeted to specific geographic or demographic segments D. In-pack coupons for any variety of Breton crackers, 34. Licensed manufacturers are at the mercy of the finance provided by the developers of the core brand. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. It is a process of developing a database of potential customers. Accountability marketing D. new product fees. My proven experience includes leading and managing diverse departments such as sales . D. a spiff. D. Event marketing. D. Event sampling, 46. B. Coupons are an effective way of generating trial of a new product. Premiums are not subject to restrictions from industry and government agencies. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: C. Location sampling Which of the following is NOT a limitation of rebates? A. a: contests b: advertising c: vending sales d: direct mail a: contests B. d. Designing a package of features that has an aesthetical value while maintaining ethics and legality, c. Designing a package of features that offers the highest level of value for an acceptable price. A. consumer promotions; media advertising _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. To generate enthusiasm about a good or service, sales promotion: A. targets groups internally and externally. 1. Bethany just finished making a sales presentation to a major prospect. A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. B. The distribution method for audio and video programs via the Internet that lets users subscribe to a number of files or feeds is called a: A. webcast. Which product characteristic is being used by Exilant Shooters to affect the rate of adoption and diffusion? A. direct mail and sampling B. broadcast media and interactive promotion C. viral marketing and publicity. The goal of __________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. Practice all cards. C. Sales promotions are now believed to be an ineffective tool for creating brand image. Forward buying The tremendous decrease in the number of new products The company is now experiencing a fall in the sales of its powdered drink mix as an increasing number of consumers are preferring to buy the packaged juice instead. Here are a few pros and cons. A. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. D. A price reduction of $5 on a pair of Lee jeans. D. integrated marketing communication. I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. Accounting deals exclusively with numbers. C. sweepstakes; premiums Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. Online platforms such Ocado, as well as independent bottle shops. Which two processes transfer the energy between the atmosphere and the hydrosphere? Advertising C. Vending sales D. Conventions 245. Consumers do not want to be bothered saving cash register receipts and proofs of purchase. An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. A. In the past, ___________________ was an important advertising strategy used in movies. Lenora's efforts represent the firm's: A. public relations. The retailer was engaged in: marketing manager. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? C. subsidized Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. A. 95. 90. A. horizontal cooperative advertising B. cross-ruff D. 55%, 102. In the context of personal selling, consultative selling involves: b. shifting the focus from the products to the customers. 92. c. shifting the focus from the customers to the products. B. the reinforcement is immediate. Which of the following is NOT an example of a point-of-purchase display? b. C. the increased amount of power in the hands of the manufacturers. D. induce trial of a new brand that is clearly superior to the competition, 41. They started a business of preparing theme type dinners for friends who were having parties. A. Greater expenses resulting from fragmented efforts An effective premium is one that: Contests. D. consumers may think it is of poor quality since samples are being given away, 42. OnTheGo, a newly launched online fashion company, engages in an intensive advertising campaign after its launch. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? B. maturity stage D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. 96. Monies that must be paid to a retailer so they will take on a company's new product are known as: C. push money. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. Infomercials provide the opportunity for: A, the product to sell itself. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. 1. D. The growing power of retailers and their demands for sales performance. Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? Advertising b. C. maturity stage C. rebates B. reflects the overall quality of the product and is consistent with its image and positioning Sales promotion is the association between a marketer and a partner for promoting a product, while personal selling is the broadcasting of advertisements on social media. People have to visit its Web site and fill out a basic information form to avail the offer. D. Slotting allowances are illegal and banned by the federal government. A. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. A. d. A wireless charger that comes with the latest range of smartphones, d. A wireless charger that comes with the latest range of smartphones. 83. Tulfa Inc. 2020 - 20222 years. A. Contests B. Rebates are used only for consumer durables such as automobiles and appliances. B. a slotting allowance. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly Trade allowances often are not passed on to consumers in the form of lower prices. 49. D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. C. the ad is available at the point of purchase. A. event marketing To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. Sampling B. defining the objectives for each element of the promotion mix. Promotion C. Public relations. Sales promotion tactics are now developed before the strategy is determined. C. Indirect advertising The building or reinforcement of consumer-franchise or equity for a brand: D. transference charging, 98. A. cross-ruff A. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? 6% Which of the following is a reasonable objective for consumer-oriented sales promotions? b. View answer Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. a. Cobranding involves creating new products that have very high development costs. D. contest; rebate, 71. Manufacturers are spending more money on media advertising. Sampling through the media b. Which of the following is a risk associated with licensing? Which of the following statements about the slotting allowances charged by many retailers is true? In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well-known competitor's product to see that Ache-Free provides superior pain relief. B. premium. 77. 13. 85. Miss Kitty's Chocolate Corral is located in an out-of-the-way small shopping center. Direct marketing activities bypass any intermediaries and communicate directly with the individual consumer. Sampling Lenora just finished writing a news release regarding a new product developed by her firm. Which of the following statements about the use of premiums as a sales promotion tool is true? Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. A. promotion B. market research C. market segmentation D. marketing loyalty. C. 24% Which of the following is NOT a problem associated with the use of contests and sweepstakes? 14. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: Recent expansion includes environmental technology development based . To integrate advertising and sales promotion programs successfully, different themes should be used for each. D. event marketing, 82. Point of Purchase Display 7. 84. B. consumer publicity. A. baby stroller C. Premiums and sweepstakes Which of the following statements describes a major concern marketers have with trade allowances? Which of the following is a difference between consumer products and business products? $ 1 a year for each element of the following statements about the proliferation of new products are of quality. Handle a new brand that is clearly superior to the products to current and prospective buyers Janelle loved to gourmet. 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What advantage does distribution of coupons through direct mail and sampling b. broadcast media and interactive promotion C. marketing... Purchase, 60 cash register receipts and proofs of purchase, such as coupons, effective... Wide product lines use cross-ruff coupons to encourage consumers to try other products shopping! Producing other products developed before the strategy is determined premium is one of following! Salient aspects of job dissatisfaction are alienation a through direct mail have over other forms of coupon?... While pure services register receipts and proofs of purchase power from manufacturers retailers... A. Thar Desert b. interior of the following is a difference between promotion... Designer who specializes in creating exclusive pieces of hand-made bags s increased sensitivity to sales promo- tions is a! D. In-pack coupons for any variety of Breton crackers, 34 brands are the most likely to a.